Major League Soccer
Major League Soccer is the top-flight professional soccer league in the United States serving 170 countries. MLS is also the fastest-growing major pro sports league in North America in social media engagement, with followers up an astounding 687% since 2013 with 25M+ tv viewers in 2016 +8% over 2015.
With the emerging tvOS upgrades to Apple TV 3 operating system, MLS was looking to make improvements to their existing apple tv app that would increase adoption among new users to the platform and drive retention. The engagement entailed a 2 week proof of concept prototype and user insights session. I led the team that included, an Information Architect, an Interaction Designer, and 2 UI Designers.
Stakeholder insights session with the client-side product team
Internal design user needs assessment
User journey workshop
User journey mapping
Proof of concept prototype
Successful pitch materials to be included in board of director's presentation as part of a business case for expanding the tvOS offering.
Provisional user testing results
Siri integration recommendations
Design concept proposal