Design & strategy that shape digital experiences.
Design is a form of cultural memory.
It holds values and can shape behaviors and beliefs. I have deep experience building high-performing products and teams. I build AI-powered, human-centered products that delight and endure.
I specialize in design transformation
I stay close to the work in moments that matter: early framing, key tradeoffs, and points where quality or coherence are at risk.
My role is not to control outcomes, but to set a clear bar, make values legible, and create the conditions for teams to make strong decisions independently.
15+
Years of professional design experience working with agency and client-side product design teams.
8+
Years of managing high-performing product design teams and leading transformation initiatives for companies at scale.
5+
Years as an Adjunct Professor of Design at Parsons and Princeton University, mentoring the next generation of creative innovators.
Serving large companies, start-ups & small businesses through every stage of product development with high levels of empathy and craft.
I think of design systems not as libraries or operational models, but as cultural infrastructure. When they’re well considered, they encode values, support judgment, and help organizations move with confidence as surface area and complexity grow.
Testimonials
“Rachel is a gifted professor who has the ability to cultivate high levels of critical thinking and creativity from her students.
I reviewed a range of students' end of semester projects and was impressed with the quality of ideas, presentation skills and, most importantly, potential contributions to the world of strategic design management. She is a true contributor to the field of strategic design.”
Top 50 Keynote Speakers in the World | Creativity Strategist | Advisor | Author
“Working with Rachel was insightful, exciting, and rewarding.
Rachel is an excellent creative lead and a valuable asset for any creative team.”
Staff Product Designer @ Meta
