NFL Sunday Ticket
Context
DirecTV is one of the world's leading providers of digital television entertainment services delivering a premium video experience to more than 37 million customers in the U.S. and Latin America.
NFL Sunday Ticket offers the most comprehensive collection of sports programming available anywhere to 2M+ viewers. It is an out-of-market sports package that broadcasts NFL regular season games unavailable on local affiliates. NFL Football accounts for 1/3 of sports viewing on TV, 96% of that viewing is live.
Opportunity
Get in the game.
Looking to create parity across the product portfolio, DTV was interested in exploring options for the feed experience that was being developed and monetized on other product streams in the Sunday Ticket Live Streaming Video Experience. The engagement entailed a brainstorming session and feature development for the feed experience in the iOS app.
Process
(3 weeks)
Brainstorming session with client-side product lead
Cursory product research
Insights gathering on user needs and user behaviors on iOS
Content Architecture
Paper prototyping
Sketching
Wireframing
UI Design
Motion Prototype
The direction of time in a video feed with a scrubber bar goes from left to right horizontally. The direction of time in a feed goes from bottom to top vertically. The interactions of these two paradigms of experiencing time presented interesting possibilities for the content interactions in the interface design.
Content Refinement –
Cursory Considerations
How much is the right amount of data detail?
What information are users interested in regarding big plays?
How should granularity in the stat experience connect to the interaction experience?
Results
Give me football.
Targeting casual fans experience live streaming game action in the non-fullscreen mode. The motion prototype and ancillary research and design artifacts and content were provided to the NFLST team along with testing recommendations and a list of recommended performance measures.