WAVE – DirecTV



DirecTV is one of the world's leading providers of digital television entertainment services delivering a premium video experience to more than 37 million customers in the U.S. and Latin America.

As a multichannel video programming distributor (MVPD) offering more than 190 full-time HD channels1 in Dolby-Digital® 5.1 theater-quality sound, access to exclusive programming, and the most comprehensive collection of sports programming available anywhere. Delivering deliver the best in video entertainment to homes, airports, hotels, restaurants, hospitals, office buildings, airplanes, automobiles, and mobile devices.


As an r&d extension of the Digital Media Group, we were tasked with "Improving the Streaming Experience" by creating easier access points to content discovery and making it easier to binge video content on the desktop experience. 

Having completed a comprehensive discovery phase of research, the concept of "WAVE" emerged from the nature of the interaction model, and the depth of the content offering. I was fortunate to lead a talented team that included, an Information Architect, 2 UI Designers, and a front end prototyper to deliver the proposed enhancement for DTV viewers.  



The effort kicked off with an internal strategy session. Looking at the long-term technology landscape for DTV video experiences and identifying success measures for the engagement. Focusing on content discovery and increased session lengths I structured the design effort around the streaming experience for video on demand (VOD) excluding live tv and focusing on an immersive experience for target users.

Efforts included: 

  • Internal strategy session

  • Internal collaborative cross-functional design ideation (2 sessions)

  • Rapid prototyping through white-boarding, paper prototypes, and sketches

  • Establishing interaction patterns

  • Content audit and analysis

  • Experience definition through key interaction patterns

  • Wireframes and information architecture

  • Identifying key visual patterns

  • Fully functioning front end prototype

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The delivery included:

Experience Design Strategy – Product requirements document that contains:

  • Product Vision

  • User Stories

  • Assumptions for User Testing

  • User Research Links


Immersive Video Player Information Architecture

  • VOD (Video on Demand) key views (watch, binge, browse, deep dive, end card)

  • Live Player – high level overview


Content Architecture

  • Content architecture spreadsheet

  • Content structure diagram


Immersive Video Player UI

  • VOD Card UI (states, watch, binge, browse, deep dive, end card)

  • Live Cards UI (watch, binge, browse, deep dive, end card)

  • Key Screens – PDF and Sketch File

  • Responsive Grid


Web Prototype

  • Functional video player

  • Interactive flow of video player

  • Browse experience

Rachel Robbins