The General Insurance
Context
The General Insurance based in Nashville Tennessee specializes in non-standard auto insurance for drivers whose risk factors make it a challenge to receive standard insurance.
Opportunity
With an out-dated mobile experience based on a mobile web interpretation of their site, the newly hired VP of Digital was looking to gain insights into the mobile strategy, the technology landscape, and the possibilities for the future of the company on Mobile.
Process
Through a 4 week mobile strategy engagement with a group that included an XD Lead, a Product Strategist, a Senior Android Developer, an Account Manager, the VP of Tech, and a Project Manager, we:
Traveled to Nashville to conduct a 2 day long workshop, that included:
15 Stakeholder Interviews
KPI and Performance Metrics Discovery
User Story Mapping
Product Research
Platform Research
User Research
Competitor Analysis
Market Analysis
Business Case Creation
Product Roadmap Creation
Rapid Prototype Design
Role
As the XD Lead, my role was to define the strategy at the program level, partner closely with the client to understand the business needs and direct delivery including actively managing and participating in the research and design processes.
Results
A comprehensive, data-backed, research-driven strategy document with a fully functioning mobile prototype as part of a business case for a native application to be included in a report to the board of directors.
