TD Ameritrade



TD Ameritrade, an online bank and brokerage firm based in Omaha provides industry leading, consistently best-in-class investment tools, research, and market analysis.


Not long after TD merged with Ameritrade, the online trading platform was due for a redesign. With a growing team, and in the midst of shifting from waterfall to agile, I was brought in as a Senior UI Lead immediately adding value and helping to grow the team.



Partnering with cross-functional teams on the UI design of the online trading platform. This included close collaboration with Product teams, multiple business segments, UX and Front End Dev teams, and the establishment of UI based visual systems that were applied across the product.

Special projects for the studio included, client-side art direction with Moment, a digital agency, using Lean Design Principles, collaboration with senior management on a deck design for the board of directors, and the successful recommendation of 3 candidates for the experience design and prototyping team.

Rachel Robbins