"Design the right thing before you design the thing right."
– Ben Stewart
While design-thinking has become a largely intellectualized process for product/ service innovation and organizational change, at the heart of the philosophy is the willingness to seek insights - from users, from understanding business needs, and from prototyping solutions.
Galvanizing teams around vision and performance metrics is the result of a highly collaborative process requiring active participation from stakeholders and a willingness to roll-up your sleeves and get started.
Generally speaking, there are 3 ways to approach product or service experience design.
While there are a lot of theories about the efficacy of each approach, in my experience the best solutions come from an alignment of the three. Rather than a prescriptive process that prizes consistency, it's important that the process balances rigor with the flexibility of an open and adaptive framework.